Smaller packs, more protein: AB InBev to adapt drinks to shifting tastes

By Emma Rumney LONDON, Sept 22 (Reuters) Anheuser-Busch InBev will sell smaller pack sizes, beers with added protein or electrolytes and push further into drinks beyond beer, executives said on ​Tuesday, as the top brewer looks to grow amid ‌shifting drinking habits, strained incomes and a trend towards health and wellness. The world s largest brewer by market value will look to drive higher beer consumption and grow revenue from non-beer products like canned cocktails and energy drinks, executives ‌told ​investors at a capital markets event. Brewers including ⁠AB InBev, which makes labels ⁠like Corona and Stella Artois, have been battling to grow beer volumes and revive weak demand in some large markets like the United States as some consumers cut back, prompted ​by pressure on their wallets or changing tastes. AB InBev Chief Marketing Officer Marcel Marcondes said one aim was to grow ⁠consumption among infrequent beer drinkers, with ⁠budget-conscious consumers in this category pres