Telenor sees AI shoppers testing its premium mobile pitch

By Agnieszka Olenska and Jesus Calero Oct 28 (Reuters) Telenor s efforts to persuade mobile customers to pay more for network quality and security services could ​face a new test from AI shopping agents ‌expected to focus heavily on price, executives said on Wednesday. The Norwegian operator s more-for-more strategy adds benefits to subscriptions to encourage higher spending. Its task is to make those extras count when customers compare ‌offers. AI ​agents would be to a large degree ⁠price driven , CEO Benedicte ⁠Schilbred Fasmer told Reuters, saying the benefits beyond connectivity needed to be clear to customers. That would add another dimension to an already competitive market. Telenor lost ​22,000 mobile subscriptions in Norway in the third quarter, while mobile revenue per user rose 2.7% year on ⁠year. CFO Torbjorn Wist argued in ⁠a call with analysts that prices were ​already transparent and that coverage, capacity and security would remain ​a strategic moat . He also saw a